Collection: Underwear  —
Oh-so-cute undies

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537 products

Oh-so-cute undies — Underwear

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    4.8
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  • $10.40 Regular price $13 Sale price
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  • $11.20 Regular price $14 Sale price
    Regular price $11.20
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  • $17 Regular price Sale price
    Regular price $17
    4.8
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    0.81
  • $16 Regular price $20 Sale price
    Regular price $16
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    0.56
  • $17 Regular price Sale price
    Regular price $17
    4.7
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    0.53
  • $17.60 Regular price $22 Sale price
    Regular price $17.60
    4.6
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    1.19
  • $17 Regular price Sale price
    Regular price $17
    4.7
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  • $17 Regular price Sale price
    Regular price $17
    4.7
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    0.49
  • $22 Regular price Sale price
    Regular price $22
    4.8
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    1.14

Womens underwear that fits how you live

Good underwear should do its job quietly. It should fit well, feel soft, and stay in place without constant adjustment. That’s the foundation of our women's underwear collection. Timeless shapes, breathable materials, and a fit you can count on through every part of your day.

Cotton underwear for women designed for everyday movement

Our underwear is made to move with you. Whether you're heading to work, running errands, or simply relaxing at home, each piece is cut to offer flexibility without shifting or riding up. The seams stay flat. The fabric stays smooth. And the fit stays true, wear after wear.

You’ll find a range of styles within the collection, so you can choose what suits your preferences. If you like minimal coverage, explore our women's thongs for barely-there comfort. Prefer a bit more structure? Our women's briefs offer a classic shape that feels familiar and reliable. Or opt for more coverage with our women's shorties, which offer a secure, stay-put fit through all-day wear.

Soft cotton underwear for women in every silhouette

Many styles in the collection are crafted from cotton — mostly organic cotton — because it's breathable, soft, and ideal for sensitive skin. Cotton underwear offers everyday comfort without compromise. Whether you prefer low-rise, high-cut, or mid-coverage silhouettes, there’s a cotton option made to match.

Sometimes organic, sometimes not, but always thoughtfully sourced, our materials are selected with intention. We focus on quality, durability, and comfort, three things that matter when it comes to daily basics.

Built to last and designed to feel good

Underwear should hold its shape, not lose it. That’s why our pieces are made with just the right amount of stretch, a smooth waistband, and a structure that supports repeated wear and wash. The goal is simple: to offer underwear for women that feels just as good at the end of the day as it did at the start.

Whether you’re updating a single pair or refreshing your whole drawer, our collection of cotton underwear for women covers all the essentials. Browse by fit, fabric, or rise to find the pair that works for you.