How ReOB works

Your old Organic Basics aren’t done just yet. Send them back through ReOB. As a loyalty member, you can also register your return to earn points. We followed one T-shirt to show you what happens next.

Every returned piece is carefully sorted by material and condition. Because the better we sort, the better we recycle.

The T-shirt is processed and transformed into recycled fibers, ready for what’s next.

Those recycled fibers are spun into yarn.

The yarn is woven into new textiles, bringing old materials one step closer to a new life.

From worn
to re-worn

One T-shirt. One more chapter. Every piece returned through ReOB helps keep valuable materials in use for longer and moves us closer to a more circular system.

Meet Coleo

This journey happens with Coleo, our textile recycling partner in Spain. From sorting and disassembly to spinning and weaving, they help us find the best possible next use for every returned garment. Textile-to-textile recycling is always the goal. When that isn’t possible, materials may be repurposed for other uses or recovered through energy valorization.

ReOB is currently only available in select European countries. This helps us avoid increased shipping emissions from sending your old products to be recycled in Spain. ReOB is not yet available in the US or UK, but we’re working on providing a recycling solution for our community in more countries. Stay tuned.

ReOB